Meet The Doctors

TOM REID, D.D.S.

Dr. Tom Reid has been practicing at East Grove Dental for over 19 years. He is very committed to providing a community-oriented dental practice that focuses on a dental home for the whole family. He is extremely active within the dental community and has served as president for the Dane County Dental Society. Additionally, he is very engaged in the Wisconsin Dental Association and American Dental Association serving as one of the state's fifteen elected Trustees. Dr. Reid is honored to be a member of the prestigious Pierre Fauchard Academy, and is a fellow in the International College of Dentists, and has been recognized in Madison Magazine as a "Top Dentist" within Dane County. He actively participates in the local and state political process, as related to dental issues, in order to provide the best possible treatment for his and all patients.


Dr. Reid earned his DDS from Marquette University School of Dentistry and continues to take countless hours of classes to stay current with dental technology and trends. When he is not practicing dentistry he and his spouse are kept busy with their five wonderful children (three girls and two boys) and all of their varied activities. He has also competed in many Ironman Triathlons, marathons, and ultra-distance events finding mental and physical strength and clarity in these long-distance endurance challenges.


Lacrima M. Goldberg, D.M.D.

Dr. Lacrima M. Goldberg graduated Magna Cum Laude from Boston University Goldman School of Dental Medicine. She received the Award of Merit for Excellence in Esthetic Dentistry, conferred by the American Academy of Esthetic Dentistry.


Prevention is a cornerstone of Dr. Goldberg’s approach to dentistry and this has allowed her to make a positive difference in people’s lives. “I’ve always been passionate about Science, as well as the Arts, and in dentistry, I found the perfect combination of the two.” In her free time, Dr. Goldberg enjoys painting and spending time with her husband, Scott, and their lively Wheaten Terrier, Mick.


Dr. Goldberg is a member of the American Dental Association, Wisconsin Dental Association, and the Massachusetts Dental Society.

 Deven Holmes, D.M.D

Dr. Deven Holmes, originally from Coalville, Utah, received his DMD from Midwestern University College of Dental Medicine in Glendale, Arizona. He has a passion for helping others, and it shows with his personal care for each patient. He enjoys working with both children and adults, helping them achieve beautiful and healthy smiles.


It is his goal to provide the highest quality dental care in a personal and comfortable atmosphere. Dr. Holmes takes pride in the long term relationships he builds with his patients and their families. It is a priority of his to stay up to date on current dental trends and technology through many hours of continuing education. He and the staff at East Grove Dental look forward to serving you and your entire family in our office.


Outside of dentistry, Dr. Holmes loves spending time with his beautiful wife, McKenzee, and their two dogs Piper and Jesse. As a fairly new resident of Madison, he and his wife love exploring the great outdoors of Wisconsin and are always looking forward to their next new adventure. He finds it important to mention that he is also very excited to dive into the sports culture by experiencing some Big 10 football and cheering on the Badgers.


Dr. Holmes is currently a member of the American Dental Association, Wisconsin Dental Association, and Greater Dane Dental Society.

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